Buck's Trucks: Salesforce Bi-directional Sync

Custom 2-way integration connecting Salesforce CRM to ExpressionEngine, eliminating manual inventory entry for a nationwide commercial truck dealership

At a Glance

  • Bi-directional sync - products, pricing, inventory, and images flowing reliably between Salesforce and the website
  • Zero duplicates - re-sync logic that updates existing records instead of creating redundant ones
  • Custom integration - built from scratch for a CMS with no native Salesforce support

Buck’s Trucks ran inventory in Salesforce but had no native way to sync it to their ExpressionEngine site, so updates meant manual data entry and photo uploads. We built a custom bi-directional integration that keeps products, pricing, inventory status, and multiple images per truck in sync, with re-sync logic that updates records instead of creating duplicates.

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