Kirei USA's marketing team was filing developer tickets to make basic content updates on their own website. A rigid, hardcoded Craft CMS implementation had made them dependent on development support for changes that should take minutes. Over three years, we changed that completely (via Solspace Inc.).
Kirei USA: three years of transformation
The problem: developer dependency
Kirei USA manufactures sustainable acoustic panels — a product-heavy business where the marketing team needs to update content, launch products, and run campaigns continuously. Their website architecture didn't support that. Every change required a developer, every update created a ticket, and the team spent more time coordinating with development than actually marketing.
The engagement started with urgent fixes — bugs, stability issues, performance problems — but it was clear from the beginning that the underlying architecture needed to change.
Section by section, without taking the site down
Rather than a risky full rebuild, we redesigned and rebuilt one section at a time while the live site kept running. Each section was rebuilt with a flexible, component-based CMS architecture that the marketing team could manage independently.
- Homepage: from static layout to dynamic, marketing-controlled content blocks
- Products section: new architecture supporting their acoustic panel catalog with flexible filtering
- Quote request system: streamlined B2B lead capture with Salesforce integration architecture designed for future implementation
- All supporting sections: About, Resources, and marketing pages rebuilt with consistent component architecture
Instant product search and marketing automation
Once the CMS architecture was flexible, we focused on two areas that directly impacted revenue: product discovery and lead capture.
Faceted product search: customers could filter acoustic panels by specifications, materials, and applications with sub-second results — no page reloads, no friction in finding the right product.
Pardot to Marketo migration: when Kirei decided to switch marketing automation platforms, we led the website integration work — updating all lead capture forms, ensuring proper tracking, and completing the migration with zero data loss.
The outcome: a marketing team that runs its own website
| Before | After |
|---|---|
| Developer ticket required for every content change | Marketing team publishes content independently |
| Days from idea to published update | Hours from idea to published update |
| Rigid, hardcoded page templates | Flexible, composable component system |
| Product search required page reloads | Sub-second faceted filtering |
| Manual lead data handling | Automated Marketo integration, zero data loss |
90% fewer developer tickets. A marketing team that operates independently. A product catalog customers can actually navigate. The transformation happened section by section, over three years, with the live site running throughout.
Related Client Work:
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