Kirei USA: Website Transformation & Marketing Automation

3+ years transforming a rigid website into a flexible, marketing-team-friendly platform with faceted search and CRM integration planning

At a Glance

  • 3+ years - a retainer evolving from rescue tasks to strategic improvements
  • 90% fewer dev tickets - marketing team now publishes content independently
  • Sub-second search - instant faceted filtering for acoustic panel products

Kirei USA’s marketing team had to file a developer ticket for even simple content changes on their rigid, hardcoded Craft CMS site. Over a 3+ year retainer we rebuilt it into a flexible component system the team runs on its own (90% fewer dev tickets), added sub-second faceted product search, and led their Pardot to Marketo migration with zero data loss.

Client's case studies

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Implemented solutions:

  • Custom E-commerce Functionality
  • Flexible Content Management
  • Marketing Content Components
  • Website Redesign Implementation
  • Website Performance Optimization
  • CRM Integration
  • Newsletter Integration
  • Website Core & Stability
  • Lead Capture Automation
  • Website Technical SEO Optimization
  • File Storage Integration
  • Website Accessibility Optimization
  • Quote Builder Implementation
  • Development and Deployment Pipeline
  • Fast Data Search

Used technologies: