Kirei USA: Website Transformation & Marketing Automation

3+ years transforming a rigid website into a flexible, marketing-team-friendly platform with faceted search and CRM integration planning

At a Glance

  • 3+ years - a retainer evolving from rescue tasks to strategic improvements
  • 90% fewer dev tickets - marketing team now publishes content independently
  • Sub-second search - instant faceted filtering for acoustic panel products

Kirei USA’s marketing team had to file a developer ticket for even simple content changes on their rigid, hardcoded Craft CMS site. Over a 3+ year retainer we rebuilt it into a flexible component system the team runs on its own (90% fewer dev tickets), added sub-second faceted product search, and led their Pardot to Marketo migration with zero data loss.

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