How we update Strapi content by chatting with Claude

Strapi invited us onto their June Community Call as a partner. We used the slot to show two things we build on top of Strapi: the Narration plugin, and updating content in the CMS by chatting with Claude through the Strapi MCP.

You can watch our segment on Strapi's channel.

What we showed

Narration is our Strapi 5 plugin that turns a content entry into spoken audio without leaving the CMS. An editor picks a voice, clicks generate, and the MP3 lands in the Media Library, linked back to the entry. It runs on a pluggable provider architecture, with ElevenLabs today and OpenAI and more coming. It is in public beta.

Then we showed the part that gets the most questions: updating website content by chatting with Claude. The Strapi MCP exposes the CMS to an AI assistant, so instead of clicking through the admin to edit an entry, we describe the change in plain language and Claude makes it through the same API and the same permissions.

Why this is more than a demo

This is a small example of how we treat AI in every build. AI is one more node we wire into a system, the same way we wire a CRM or an ERP. Here the system is the CMS and the connection is the Strapi MCP. The editor stays in control: the model works through Strapi's API, respects its permissions, and every change is a normal content change we can review before it goes live.

The reason it works is the workflow behind it, not the model. We decide what should happen to the content and in what order, then let the tool run it. That is the same method we bring to client work, whether the systems in scope are a website, a CRM, or an ERP.

Try it, or talk to us

Narration is free to install from npm. If you want the same kind of AI-to-CMS connection built into your own stack, that is the work we do. Get in touch.

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