Most companies we talk to don’t have an AI problem. They have a systems and process problem they haven’t named yet.
The CMO knows the website should be doing more. The sales lead can’t trust the CRM data. Ops is running on spreadsheets that should have been replaced two years ago. Each problem looks separate. They’re not.
AI has unlocked a new reason to look at all of this: the tools that used to be too expensive to build custom are now in budget. And AI itself is a new layer that can amplify what you already have, if the systems underneath are connected and the data is clean.
We come in, sit with your marketing, sales, and ops teams, map how work actually moves across your systems, and find where there’s friction. Then we build the fix: sometimes that’s an integration, sometimes it’s a custom tool, sometimes it’s an AI layer, sometimes it’s just a better process.
What we do
We assess where AI and integration work removes the most friction across marketing, sales, and operations. We map how work actually moves between your teams and systems. We identify manual handoffs, disconnected data, and processes that should be automated. We build the integrations, custom middle layers, and AI connections that earn their place. We own the outcome: monitoring, extending, and improving as your operations evolve.
Where AI fits
| Department | What AI integration looks like |
|---|---|
| Marketing | AI connected to content pipelines, publishing workflows, personalization, and structured content surfaces that agents can actually read |
| Sales | AI connected to CRM data for pipeline insights, proposal generation, lead scoring, and contact enrichment |
| Operations | AI connected to ERP, warehouse, forecasting, routing, and operational reporting |
The difference between IB Solutions and every agency that added “AI” to their services in the last 18 months: we are not retrofitting. The integration practice was already here. 10+ years of building the connections between systems that need to share data. AI is just the most urgent new connection to build.
Who this is for
Founders and marketing leaders who know something isn’t working across their systems but haven’t been able to clearly name what needs to change. Companies that know AI should be doing something inside their business but have no one internally to own the integration. You want a partner who’s spent 10+ years inside marketing, sales, and operations, not just building for them, and who will be responsible for making it actually work.